My method
01
communications DIAGNOSIS
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Sitting down to discuss your specific needs and setting out communications goals.
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Examining all of your communications materials.
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Making suggestions about what materials may need re-framing and offering new ideas of ways to spread your messages further and to the right audiences.
02
CREATING A PLAN
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Identifying the key audiences for your industry and carrying out a competitor analysis.
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Helping your company get clarity on how to communicate its objectives.
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Creating a PR and communications strategy based on your objectives and developing evaluation tools to ensure your company gets measurable value from communications work.
03
MAKING IT HAPPEN
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Spreading the word about your services through targeted communications campaigns. This may include a mix of digital, social or traditional media, such as organising events or directing paid advertisement toward more targeted markets.
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Securing PR coverage in your industry's key publications.
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Providing an evaluation of the work and a legacy template you can use in the future.
Case studies
Oxford Brookes University
The University was implementing a digital transformation programme which would impact the lives of all of its students and staff. I identified the main ways in which staff and students obtained their University news and carried out targeted communications campaigns that raised the profile and favourability of the programme. As a result of my work, the IT team was able to implement the necessary changes and work with University staff who were already knowledgeable about the benefits and compromises of the digital transformation.